An American journalist asks me the following question: "Why do you think the Germans, and in particular the German parties, have been so slow on the uptake regarding online campaigning? And do you have any sense of how politics in other countries on the Continent has behaved?"
Here's my rapid-response, off-the-cuff answer:
· First of all, Germans as a whole are much less Internet-oriented than Americans. I’d say the level of general sophistication about the Internet in Germany is right now where it was in about 2002 in the United States. I have intelligent, well-educated city-dweller friends who still feel no need to have an Internet connection at home. In fact, I’ve heard from many Germans that they actively prefer not to use the Internet during their leisure time, because they associate it with work, and Germans like to preserve a strict work-private life separation. If you want to discuss politics, you do it face-to-face at your stammtisch, among your friends or colleagues.
· Don’t forget that German society is demographically older than the U.S. I’m sure I don’t have to tell you that older people don’t like them newfangled computers.
· German political campaigns are much more heavily publicly financed than U.S. political campaigns, so fundraising is not a big priority here. The notion of giving your own private money to a political campaign seems very odd to most Germans. (Also, Germans have far fewer credit cards than Americans, and are very wary of sharing their bank data on the Internet.) German political campaigning is also much more party-based, as opposed to individual- and personality-oriented. It’s much less exciting to donate money to a generic party than to a particular candidate you happen to like.
· German newspapers, radio, and TV still have very large circulations and influence. If a political party wants to get its message out, it still thinks in terms of a printed editorial in a newspaper or a speech. The number of Germans who get their news from newspapers, as opposed to the Internet, is still much higher than it is in the U.S. Further, Germans tend to distrust the Internet as a news source. At a newspaper, at least, the political reporting and commentary have been vetted by educated people, and are therefore more reliable (or so goes this line of thinking).
· German copyright laws are much stricter (and more willingly obeyed) than the U.S., and large media concerns are more protective of their intellectual property. This makes it hard to share and post segments of TV shows or political commentary, since most German politics and talk shows are not embeddable, and much political commentary is printed in newspapers and never put online.
· Sophisticated, well-run blogs such as Talkingpointsmemo or Washington Monthly or Andrew Sullivan don’t exist in Germany. Much of the online political commentary you find is from individuals, who may be highly idiosyncratic or one-issue oriented or both.
· German politicians are not internet-savvy. With a few notable exceptions, their websites and blogs are generally afterthoughts, and consist mostly of speeches or press-releases converted hastily into digital form. After all, they think, what’s the use of putting a lot of effort into an Internet site, when (1) the really important people don’t rely on the Internet for news; (2) the majority of visitors to your website are probably going to vote for you anyway; and (3) fundraising isn’t very important?
What say you, gentle readers?
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