Being the Friend of Nature™ that I am, I'm gonna plant some bee-friendly plants on my balcony this weekend. To find out which ones to plant, I visited bienenretter.de (bee-rescuer). One of the main pages is labeled Dein Einsatzort: Balkon!
There are a couple of things to note here. First, the website uses the private/intimate form of address, something which is increasingly common in the German media and which often irritates extremely traditionalist Teutonophiles such as myself. Sure, bee-rescuer website, we may have some ideas in common, but that hardly gives you the right to address me informally.
Honor is saved by the use of the German word Einsatz. What is (an) Einsatz? Einsatz is a mission, a task, purposeful activity of some sort. Work. Diligent accomplishment. Soldiers go on Einsätze (missions). The sign above lets you know that this car is owned by a doctor who is currently doctoring someone up -- he is im Einsatz (literally 'in a mission'). Einsatz, being value-neutral, and also being German, has its dark side. The mobile SS death squads in the occupied East during World War II were called Einsatzgruppen, often lamely translated as 'special action groups'.
Now, many German words have other, completely unrelated meaning, so Einsatz (literally, 'in-portion' or 'in-set' or 'in-part') is also the incredibly useful, general term for something smaller that fits into something larger, as these images, found at the previous link will immediately convey to you:
At first, the two meanings might seem unrelated, but upon further reflection, a metaphorical Einsatz refers to something someone or a group does to fulfill a larger mission.
Which brings us back to Einsatzort: Balkon! Your place of Einsatz, this website is telling you, is your balcony. By planting the right plants, you, ordinary German citizen, can help assure the survival of bees. And with that, I plan on beginning my Einsatz with a beer-fuelled visit to my local Gartencenter.