The very German-looking Philip Oltermann (the glasses!) asks whether Germans just don't get social media because they, er, don't get communication in general:
When news magazine Focus announced this week that Germans were finally cottoning on to Twitter – the site reaching a record 3.5 million users – it was met with the digital equivalent of a shrug. One blogger suggested that Germans just don't know how to deal with social media:
"What they fundamentally do not see and get is the obvious, namely that Social Media is about communication. Communication/conversation is a dark hole in German culture. For Germans, talking first and foremost means conveying information. Conversation as a bonding agent in any form of interpersonal encounter is literally a non-starter in Germany. (If you've ever been to an awkward German office party where people have no problem with facing one another without saying a word for, oooh half an hour, you'll know what I mean.)"
Most Germans will recognise at least a grain of truth in that. Even back in the late 19th century, the sociologist Friedrich Tönnies wrote in despair about the German inability to get its head around the concept of an open and interactive Gesellschaft or society – tight-knit, closed-off Gemeinschaften or communities was apparently all they could do. Few young Germans still keep up the Stammtisch tradition, though small talk can still be a struggle. I recently attended a German conference in which the last item on the programme was billed as Kommunikatives Beisammensein, "communicative socialisation". Or, as people might call it in Britain, "going to the pub".
The rest of the article tries to add some caveats to the stereotype, in my view not very convincingly. Germans are just plain much more reticent and cautious about sharing information than Anglo-Saxons. Again, as with all national traits, this is a matter of averages and bell curves. The chart below, which I stole from some website, shows light orange as the standard normal distribution of 'communicativeness' (or 'chattiness') among Anglo-Saxons on the right, and among Germans on the left, in darker orange.
No, really, this is exactly what the chart shows! This is Science, people! In any event, if makes my point: although you can always find some German who's chattier than an American, the modal German is much more taciturn than the modal American. I think the Brits would fit just about in the middle, but I'm no expert there.