Hammel's law: Sooner or later, every American gun massacre will give rise to commercial exploitation and unintentional self-parody. Or, in this case, both:
Amendment II is a company that makes lightweight body armor for obviously, military and police. But six months ago, in reaction to the flux of school shootings we've needlessly seen in this country, they've moved into a new area of the market—Avengers- and Disney Princess- themed backpacks for young kids and a SwissGear for teens. The innocent-looking $300 knapsacks are fitted with the company's carbon nanotubes to fend off bullets. And sales are at an all-time high. While Amendment II won't give out specifics, since the horrible tragedy in Newtown, it's basically sold three times what usually does in a month in less than a week.
And from a libertarian political commentator Megan McArdle:
I'd also like us to encourage people to gang rush shooters, rather than following their instincts to hide; if we drilled it into young people that the correct thing to do is for everyone to instantly run at the guy with the gun, these sorts of mass shootings would be less deadly, because even a guy with a very powerful weapon can be brought down by 8-12 unarmed bodies piling on him at once.
As frequent commentator Martin might say, how can you be too paranoid when you never know when THEY might strike again?