Ever played 'Ass Golf'? In the mood for some 'Ass Love Deluxe'? Does your family deserve to become an 'Ass Family'?
If you answered 'Jawohl!', and I'm sure you did, have I got a hotel for you. It's called the Saalbacher Hof, in Saalbach, Austria, and its summer vacation packages include:
The theme here, as German-speakers will have immediately noticed, is playing cards: Trumpf = trump, and Ass = ace. But then the oily-haired marketing types pepped up the stodgy hotel's image with some of that sickeningly hip English. Today's Austrian 'Familys' deserve no less!
One simple rule for ad-men, delivered free of charge: If you start a phrase or sentence in German, for G$d's sake finish it in German.
Unfortunately 'Ass' formerly 'As' (see Nom de Guerre july 13, 01:00) got nothing to do with the English language, but originates from the French. Unfortunately this damned (not famous) Rechtschreibreform tried to germanize it, so the spelling in the advertising is, well, at least sort of correct. Same happened to 'Tip' then transformed to 'Tipp', just another example.
Leave it or love it - I still prefer to use the old-fashioned 'As' to avoid misunderstandings, even in adverts.
Posted by: Karola Kettenhemd | January 13, 2013 at 03:38 PM
come one ... the whole page is in German... why on earth do you think you can rephrase words out of it in a language you choose on your own???
Posted by: heiner lauter | July 30, 2012 at 01:45 PM
My favorite:
http://www.rent-a-floss.de
Posted by: Alex | July 13, 2012 at 06:22 PM
Hilarious....
BTW this wouldn't have happened if it wasn't for the famous Rechtschreibreform (RSR). Pre-RSR, the spelling was "das As" (one s), Plural "die Asse". Thanks to RSR we have to (or are supposed to) spell it "das Ass".
Posted by: Nom de Guerre | July 13, 2012 at 01:00 PM